Reasons for following influencers South Korea 2020
According to a survey in October 2020 among South Koreans on their reasons for subscribing to influencer accounts, roughly 42 percent of respondents stated that they follow because the information they are looking for is presented in an easily understandable manner. Other important factors were to watch enjoyable content in a short time and because the content was relatable and sincere with a share of approximately 39 and 37.5 percent of respondents answering that way respectively.