According to a survey conducted in February 2021 in Japan, almost 90 percent of respondents stated that they commonly look up products and services after obtaining information on them through media. Around half claimed that they would make purchases after seeing something advertised in media.
Most common actions taken after obtaining product and service information through media in Japan as of February 2021
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Neo Marketing Inc.. (March 18, 2021). Most common actions taken after obtaining product and service information through media in Japan as of February 2021 [Graph]. In Statista. Retrieved June 30, 2022, from https://www.statista.com/statistics/1224038/japan-impact-media-coverage-shopping-behavior/
Neo Marketing Inc.. "Most common actions taken after obtaining product and service information through media in Japan as of February 2021." Chart. March 18, 2021. Statista. Accessed June 30, 2022. https://www.statista.com/statistics/1224038/japan-impact-media-coverage-shopping-behavior/
Neo Marketing Inc.. (2021). Most common actions taken after obtaining product and service information through media in Japan as of February 2021. Statista. Statista Inc.. Accessed: June 30, 2022. https://www.statista.com/statistics/1224038/japan-impact-media-coverage-shopping-behavior/
Neo Marketing Inc.. "Most Common Actions Taken after Obtaining Product and Service Information through Media in Japan as of February 2021." Statista, Statista Inc., 18 Mar 2021, https://www.statista.com/statistics/1224038/japan-impact-media-coverage-shopping-behavior/
Neo Marketing Inc., Most common actions taken after obtaining product and service information through media in Japan as of February 2021 Statista, https://www.statista.com/statistics/1224038/japan-impact-media-coverage-shopping-behavior/ (last visited June 30, 2022)
