According to a survey conducted in February 2021, nearly half of the respondents stated that on average they spent five to six hours on their phone on a daily basis, not including work-related smartphone use. A further 22 percent of respondents said that they spent three to four hours on average on their phone daily. Just five percent of the surveyed users said they spent less than an hour a day on their smartphone. As of the end of 2020, 18 percent of respondents reported not limiting their use of mobile apps or services at all.
Ads in apps: U.S. users’ opinion of in-app advertising
Despite the growing popularity of mobile services on subscription, adding ads to the mobile app experience remains the most common monetization method among U.S. publishers. As of September 2021, more than three users in 10 agreed that having mobile apps with ads was preferable to paying for downloads, while only eight percent disagreed. Approximately 32 percent of users were inclined to visit the brand’s website after seeing relevant in-app advertising, and 11 percent reported purchasing the advertised product.
How much time on average do you spend on your phone on a daily basis?
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SellCell.com. (February 11, 2021). How much time on average do you spend on your phone on a daily basis? [Graph]. In Statista. Retrieved November 15, 2024, from https://www.statista.com/statistics/1224510/time-spent-per-day-on-smartphone-us/
SellCell.com. "How much time on average do you spend on your phone on a daily basis?." Chart. February 11, 2021. Statista. Accessed November 15, 2024. https://www.statista.com/statistics/1224510/time-spent-per-day-on-smartphone-us/
SellCell.com. (2021). How much time on average do you spend on your phone on a daily basis?. Statista. Statista Inc.. Accessed: November 15, 2024. https://www.statista.com/statistics/1224510/time-spent-per-day-on-smartphone-us/
SellCell.com. "How Much Time on Average Do You Spend on Your Phone on a Daily Basis?." Statista, Statista Inc., 11 Feb 2021, https://www.statista.com/statistics/1224510/time-spent-per-day-on-smartphone-us/
SellCell.com, How much time on average do you spend on your phone on a daily basis? Statista, https://www.statista.com/statistics/1224510/time-spent-per-day-on-smartphone-us/ (last visited November 15, 2024)
How much time on average do you spend on your phone on a daily basis? [Graph], SellCell.com, February 11, 2021. [Online]. Available: https://www.statista.com/statistics/1224510/time-spent-per-day-on-smartphone-us/