NBA arena naming rights 2020

Aside from media revenues and ticketing revenues, one of the main sources of income for National Basketball Association (NBA) franchises is securing sponsorship deals for their kits and naming rights for their arenas. The Toronto Raptors signed an arena naming rights deal in 2018 which runs until 2038 and is worth 30 million U.S. dollars each year.

Value of arena naming rights deals of National Basketball Association (NBA) franchises as of December 2020 (in million U.S. dollars)

Characteristic	Deal value in million U.S. dollars
Toronto Raptors	30
Golden State Warriors	15
Brooklyn Nets	10
Washington Wizards	10
Atlanta Hawks	8.75
Dallas Mavericks	6.5
Detroit Pistons	6.25
Sacramento Kings	6
Milwaukee Bucks	6
Boston Celtics	6
Denver Nuggets	6
Los Angeles Clippers	5.8
Los Angeles Lakers	5.8
Chicago Bulls	5
Charlotte Hornets	5
Houston Rockets	4.75
Memphis Grizzlies	4.09
New Orleans Pelicans	4
Orlando Magic	4
Portland Trail Blazers	4
Oklahoma City Thunder	3
Cleveland Cavaliers	3
San Antonio Spurs	2.05
Indiana Pacers*	2
Miami Heat**	2
Minnesota Timberwolves	1.5
Philadelphia 76ers	1.38

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Release date

December 2020

More information

Region

United States

Survey time period

2020

Supplementary notes

* The Pacers' deal was worth 2 million U.S. dollars a year but expired in July 2019. The naming rights have been retained until a new deal is found.

** The Miami-Dade County is paying the Heat 2 million U.S. dollars a year after failing to find a new sponsor for the venue when American Airlines' contract expired in 2019.

The New York Knicks, the Phoenix Suns, and Utah Jazz have no deals for arena stadium rights.

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