During the coronavirus pandemic, the share of U.S. consumers who added at least one video streaming provider was higher than the share who canceled a service. As of June 2021, 36 percent of people interviewed signed up for a subscription, while 27 percent dropped their provider.
Share of consumers subscribing to or unsubscribing from streaming providers during the coronavirus pandemic in the United States from July 2020 to June 2021
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Hub Entertainment Research. (July 31, 2021). Share of consumers subscribing to or unsubscribing from streaming providers during the coronavirus pandemic in the United States from July 2020 to June 2021 [Graph]. In Statista. Retrieved December 14, 2024, from https://www.statista.com/statistics/1225161/dropping-adding-streaming-services-coronavirus-us/
Hub Entertainment Research. "Share of consumers subscribing to or unsubscribing from streaming providers during the coronavirus pandemic in the United States from July 2020 to June 2021." Chart. July 31, 2021. Statista. Accessed December 14, 2024. https://www.statista.com/statistics/1225161/dropping-adding-streaming-services-coronavirus-us/
Hub Entertainment Research. (2021). Share of consumers subscribing to or unsubscribing from streaming providers during the coronavirus pandemic in the United States from July 2020 to June 2021. Statista. Statista Inc.. Accessed: December 14, 2024. https://www.statista.com/statistics/1225161/dropping-adding-streaming-services-coronavirus-us/
Hub Entertainment Research. "Share of Consumers Subscribing to or Unsubscribing from Streaming Providers during The Coronavirus Pandemic in The United States from July 2020 to June 2021." Statista, Statista Inc., 31 Jul 2021, https://www.statista.com/statistics/1225161/dropping-adding-streaming-services-coronavirus-us/
Hub Entertainment Research, Share of consumers subscribing to or unsubscribing from streaming providers during the coronavirus pandemic in the United States from July 2020 to June 2021 Statista, https://www.statista.com/statistics/1225161/dropping-adding-streaming-services-coronavirus-us/ (last visited December 14, 2024)
Share of consumers subscribing to or unsubscribing from streaming providers during the coronavirus pandemic in the United States from July 2020 to June 2021 [Graph], Hub Entertainment Research, July 31, 2021. [Online]. Available: https://www.statista.com/statistics/1225161/dropping-adding-streaming-services-coronavirus-us/