In a 2020 survey about the improvement of online advertising sentiment in Australia, changes to advert content made the biggest impact on consumer sentiment, potentially improving it by 22 percent. The least significant drivers other than external factors were both ad load and ad format, improving online ad sentiment by just eight percent each.
Breakdown of improvement in ad sentiment in Australia in 2020, by factor
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AdNews. (February 9, 2021). Breakdown of improvement in ad sentiment in Australia in 2020, by factor [Graph]. In Statista. Retrieved November 08, 2024, from https://www.statista.com/statistics/1225375/australia-breakdown-of-improvement-of-ad-sentiment-by-factor/
AdNews. "Breakdown of improvement in ad sentiment in Australia in 2020, by factor." Chart. February 9, 2021. Statista. Accessed November 08, 2024. https://www.statista.com/statistics/1225375/australia-breakdown-of-improvement-of-ad-sentiment-by-factor/
AdNews. (2021). Breakdown of improvement in ad sentiment in Australia in 2020, by factor. Statista. Statista Inc.. Accessed: November 08, 2024. https://www.statista.com/statistics/1225375/australia-breakdown-of-improvement-of-ad-sentiment-by-factor/
AdNews. "Breakdown of Improvement in Ad Sentiment in Australia in 2020, by Factor." Statista, Statista Inc., 9 Feb 2021, https://www.statista.com/statistics/1225375/australia-breakdown-of-improvement-of-ad-sentiment-by-factor/
AdNews, Breakdown of improvement in ad sentiment in Australia in 2020, by factor Statista, https://www.statista.com/statistics/1225375/australia-breakdown-of-improvement-of-ad-sentiment-by-factor/ (last visited November 08, 2024)
Breakdown of improvement in ad sentiment in Australia in 2020, by factor [Graph], AdNews, February 9, 2021. [Online]. Available: https://www.statista.com/statistics/1225375/australia-breakdown-of-improvement-of-ad-sentiment-by-factor/