According to data published in January 2021 based on a survey carried out in the United Kingdom, 48 percent of responding senior video marketers stated that ensuring data was accurate was a challenge of connected TV advertising; 42 percent named poor data quality in the same context.
Challenges most likely to impact connected TV (CTV) advertising in the United Kingdom (UK) in 2021
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Other statistics that may interest you Programmatic advertising in the United Kingdom (UK)
Overview
8
- Premium Statistic Largest programmatic markets worldwide 2021
- Premium Statistic Leading programmatic markets in Europe 2022, by growth rate
- Premium Statistic Programmatic ad spend in the UK 2017-2026
- Premium Statistic Programmatic ad spend growth in the UK 2018-2026
- Premium Statistic Programmatic ad impressions growth in the UK 2021-2022
- Premium Statistic Programmatic ad CPM growth in the UK 2021-2022
- Premium Statistic Online advertising supply chain in the UK 2020, by share of ad spend
- Premium Statistic Number of RTB transfers of European consumer data 2021, by country
Marketer insights
8
- Premium Statistic Ways marketers buy CTV inventories worldwide 2021
- Premium Statistic Challenges of connected TV advertising in the UK 2021
- Premium Statistic Planned change in CTV ad spending by marketers worldwide 2022
- Premium Statistic Ways marketers buy programmatic audio ads worldwide 2021
- Premium Statistic Changes in programmatic audio ad spending by marketers worldwide 2021
- Premium Statistic Programmatic DOOH advertising buying methods in the UK 2021
- Premium Statistic Programmatic DOOH advertising benefits in the UK 2022
- Premium Statistic Leading brand suitability tactics in video advertising in the UK & the U.S. 2021
Consumer insights
8
- Premium Statistic Attitudes to ad data ethics in the UK & the U.S. 2022
- Premium Statistic Attitudes to personalized advertising in the U.K. 2022
- Premium Statistic Personal features consumers wish brands knew more about worldwide 2021
- Premium Statistic Consumer perception of ad adjacency in the UK 2023
- Premium Statistic Content that endangers brand safety in the UK 2023
- Premium Statistic Complaints to the ASA in the UK 2021, by issue
- Premium Statistic Entity responsible for ad adjacency in the UK 2021
- Basic Statistic Consumers in favor of watching ads in exchange for free content worldwide 2020
Further related statistics
17
- Connected TV programmatic ad spend growth in the U.S. 2019-2022
- Rio 2016: data on advertising on NBC
- Rio 2016: share of U.S. TV ad spend August 2016
- Satellite TV advertising expenses in Japan 2014-2023
- Local video ad revenue in the U.S. 2019, by medium
- Brazil: TV ad revenue 2021, by platform
- Terrestrial TV advertising expenses in Japan 2014-2023
- Possession of a connected television in France 2018-2019
- Leading metrics of measuring advanced TV advertising effectiveness in the U.S. 2018
- Time spent watching connected TV in the U.S. November 2017, by city
- Distribution of TV advertisements by weekday of first broadcast in Hungary H2 2022
- Distribution of new TV advertisements by price of product or service in Hungary 2022
- TV ad spend by type in Canada 2018-2022
- Family Guy: ad price on U.S. TV 2014-2021
- Summer Olympics: cost of a TV commercial in the U.S. 2004-2012
- Cooking Channel shows with largest ad revenue 2016
- CTV audience in Europe 2020, by number of people in the household
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Statistics
- Connected TV programmatic ad spend growth in the U.S. 2019-2022
- Rio 2016: data on advertising on NBC
- Rio 2016: share of U.S. TV ad spend August 2016
- Satellite TV advertising expenses in Japan 2014-2023
- Local video ad revenue in the U.S. 2019, by medium
- Brazil: TV ad revenue 2021, by platform
- Terrestrial TV advertising expenses in Japan 2014-2023
- Possession of a connected television in France 2018-2019
- Leading metrics of measuring advanced TV advertising effectiveness in the U.S. 2018
- Time spent watching connected TV in the U.S. November 2017, by city
- Distribution of TV advertisements by weekday of first broadcast in Hungary H2 2022
- Distribution of new TV advertisements by price of product or service in Hungary 2022
- TV ad spend by type in Canada 2018-2022
- Family Guy: ad price on U.S. TV 2014-2021
- Summer Olympics: cost of a TV commercial in the U.S. 2004-2012
- Cooking Channel shows with largest ad revenue 2016
- CTV audience in Europe 2020, by number of people in the household
Xandr. (January 28, 2021). Challenges most likely to impact connected TV (CTV) advertising in the United Kingdom (UK) in 2021 [Graph]. In Statista. Retrieved March 19, 2024, from https://www.statista.com/statistics/1225479/challenges-connected-tv-advertising-uk/
Xandr. "Challenges most likely to impact connected TV (CTV) advertising in the United Kingdom (UK) in 2021." Chart. January 28, 2021. Statista. Accessed March 19, 2024. https://www.statista.com/statistics/1225479/challenges-connected-tv-advertising-uk/
Xandr. (2021). Challenges most likely to impact connected TV (CTV) advertising in the United Kingdom (UK) in 2021. Statista. Statista Inc.. Accessed: March 19, 2024. https://www.statista.com/statistics/1225479/challenges-connected-tv-advertising-uk/
Xandr. "Challenges Most Likely to Impact Connected Tv (Ctv) Advertising in The United Kingdom (Uk) in 2021." Statista, Statista Inc., 28 Jan 2021, https://www.statista.com/statistics/1225479/challenges-connected-tv-advertising-uk/
Xandr, Challenges most likely to impact connected TV (CTV) advertising in the United Kingdom (UK) in 2021 Statista, https://www.statista.com/statistics/1225479/challenges-connected-tv-advertising-uk/ (last visited March 19, 2024)
Challenges most likely to impact connected TV (CTV) advertising in the United Kingdom (UK) in 2021 [Graph], Xandr, January 28, 2021. [Online]. Available: https://www.statista.com/statistics/1225479/challenges-connected-tv-advertising-uk/