Top obstacles preventing CTV ad spending in the U.S. 2023

Published by
Michele Majidi,
Aug 7, 2023
According to a survey carried out among video marketers in the United States between February and March 2023, 36 percent of respondents who said they would not be increasing their connected TV (CTV) ad spending said they would not do so because of macroeconomic headwinds. This was followed by 31 percent of respondents saying that CTV ad spending was too expensive.

Leading obstacles preventing spending on connected TV (CTV) advertising in the United States as of March 2023

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Release date

May 2023

Region

United States

Survey time period

February 21 to Mach 10, 2023

Number of respondents

216 respondents

Special properties

among marketers not increasing CTV ad spending in 2023

Method of interview

Online survey

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Statistics on " Connected TV advertising in the United States "

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Market overview

4

Advertising spending

6

Market leaders

3

Marketer usage

8

Consumer insights

6

Further related statistics

17

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Topics

CTV advertising in the U.S.Digital advertising in the U.S.Smart and connected TVsVideo advertising and marketing worldwideProgrammatic advertising in the United States
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