During a November 2020 survey carried out among ad professionals from the United Kingdom (UK), 67 percent of respondents stated that they believed connected TV (CTV) advertising was more effective than linear TV advertising; 68 percent said that it provided better value for money.
Effectiveness of connected TV (CTV) advertising compared to linear TV advertising according to ad professionals in the United Kingdom as of November 2020
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Connected TV advertising in the United States
Market overview
4
Advertising spending
6
- Premium Statistic CTV ad spend in the U.S. 2019-2027
- Premium Statistic Connected TV ad spend growth in the U.S. 2021-2027
- Premium Statistic Digital video ad spend in the U.S. 2022, by type
- Premium Statistic Change in digital video ad spend in the U.S. 2022, by type
- Premium Statistic Programmatic ad spend in the U.S. 2013-2023, by device
- Premium Statistic CTV retail media ad spend in the U.S. 2021-2025
Market leaders
3
Marketer usage
8
- Premium Statistic Shift of media budgets to OTT/CTV in the U.S. 2023, by medium
- Premium Statistic Top video ad types considered a must-buy by marketers in the U.S. 2023
- Premium Statistic Reasons for shifting ad spend to CTV/OTT in the U.S. 2023
- Premium Statistic Top obstacles preventing CTV ad spending in the U.S. 2023
- Premium Statistic Top audience-related benefits of CTV and OTT advertising in the U.S. 2022
- Premium Statistic Top performance/pricing-related benefits of CTV and OTT advertising in the U.S. 2022
- Premium Statistic Upfront TV ad buying plans of U.S. marketers 2022, by buy type
- Premium Statistic Level of concern over ad fraud in CTV/OTT advertising in the U.S. 2022
Consumer insights
6
- Premium Statistic Popularity of ad-supported streaming content in the U.S. 2022
- Premium Statistic Ad preferences of CTV consumers in the U.S. 2022
- Premium Statistic Ad-supported vs. ad-free video streaming preference in the U.S. 2022
- Premium Statistic Connected TV programmatic advertising household reach in the U.S. 2022
- Premium Statistic CTV ad fraud in the U.S. Q1 2022
- Premium Statistic Digital video ad views in the U.S. 2020-2023, by device
Further related statistics
10
- Connected TV programmatic ad spend growth in the U.S. 2019-2022
- Online TV ad spend in Canada 2010-2019
- Rio 2016: data on advertising on NBC
- TV ad spend by type in Canada 2018-2022
- Distribution of TV advertisements by weekday of first broadcast in Hungary H2 2022
- Brazil: TV ad revenue 2021, by platform
- Satellite TV advertising expenses in Japan 2014-2023
- Advertising favorability worldwide 2014, by screen
- Terrestrial TV advertising expenses in Japan 2014-2023
- Distribution of new TV advertisements by price of product or service in Hungary 2022
Further Content: You might find this interesting as well
Statistics
- Connected TV programmatic ad spend growth in the U.S. 2019-2022
- Online TV ad spend in Canada 2010-2019
- Rio 2016: data on advertising on NBC
- TV ad spend by type in Canada 2018-2022
- Distribution of TV advertisements by weekday of first broadcast in Hungary H2 2022
- Brazil: TV ad revenue 2021, by platform
- Satellite TV advertising expenses in Japan 2014-2023
- Advertising favorability worldwide 2014, by screen
- Terrestrial TV advertising expenses in Japan 2014-2023
- Distribution of new TV advertisements by price of product or service in Hungary 2022
Ad Tech Daily. (March 25, 2021). Effectiveness of connected TV (CTV) advertising compared to linear TV advertising according to ad professionals in the United Kingdom as of November 2020 [Graph]. In Statista. Retrieved April 24, 2024, from https://www.statista.com/statistics/1225573/ctv-advertising-effectiveness-uk/
Ad Tech Daily. "Effectiveness of connected TV (CTV) advertising compared to linear TV advertising according to ad professionals in the United Kingdom as of November 2020." Chart. March 25, 2021. Statista. Accessed April 24, 2024. https://www.statista.com/statistics/1225573/ctv-advertising-effectiveness-uk/
Ad Tech Daily. (2021). Effectiveness of connected TV (CTV) advertising compared to linear TV advertising according to ad professionals in the United Kingdom as of November 2020. Statista. Statista Inc.. Accessed: April 24, 2024. https://www.statista.com/statistics/1225573/ctv-advertising-effectiveness-uk/
Ad Tech Daily. "Effectiveness of Connected Tv (Ctv) Advertising Compared to Linear Tv Advertising According to Ad Professionals in The United Kingdom as of November 2020." Statista, Statista Inc., 25 Mar 2021, https://www.statista.com/statistics/1225573/ctv-advertising-effectiveness-uk/
Ad Tech Daily, Effectiveness of connected TV (CTV) advertising compared to linear TV advertising according to ad professionals in the United Kingdom as of November 2020 Statista, https://www.statista.com/statistics/1225573/ctv-advertising-effectiveness-uk/ (last visited April 24, 2024)
Effectiveness of connected TV (CTV) advertising compared to linear TV advertising according to ad professionals in the United Kingdom as of November 2020 [Graph], Ad Tech Daily, March 25, 2021. [Online]. Available: https://www.statista.com/statistics/1225573/ctv-advertising-effectiveness-uk/