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Popularity of ad-supported TV content in the U.S. 2020, by age

Published by A. Guttmann, Apr 8, 2021
During a July 2020 survey carried out among consumers from the United States, 57 percent of respondents aged 18 to 24 stated that they actively sought free ad-supported TV content. The same was true for 63 percent of respondents aged 55 or older.

Share of consumers who actively sought free ad-supported TV content in the United States as of July 2020, by age group

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Sources

Release date

August 2020

Region

United States

Survey time period

July 2020

Number of respondents

~1,800

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Topics

Television advertising in the U.S.Advertising industry in the U.S.Advertising industry in North AmericaTelevision in the U.S.Advertising consumption and perception
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