During a July 2020 survey carried out among consumers from the United States, 57 percent of respondents aged 18 to 24 stated that they actively sought free ad-supported TV content. The same was true for 63 percent of respondents aged 55 or older.
Share of consumers who actively sought free ad-supported TV content in the United States as of July 2020, by age group
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Unruly Media. (August 25, 2020). Share of consumers who actively sought free ad-supported TV content in the United States as of July 2020, by age group [Graph]. In Statista. Retrieved May 19, 2022, from https://www.statista.com/statistics/1225647/tv-content-ad-supported-choice-usa/
Unruly Media. "Share of consumers who actively sought free ad-supported TV content in the United States as of July 2020, by age group." Chart. August 25, 2020. Statista. Accessed May 19, 2022. https://www.statista.com/statistics/1225647/tv-content-ad-supported-choice-usa/
Unruly Media. (2020). Share of consumers who actively sought free ad-supported TV content in the United States as of July 2020, by age group. Statista. Statista Inc.. Accessed: May 19, 2022. https://www.statista.com/statistics/1225647/tv-content-ad-supported-choice-usa/
Unruly Media. "Share of Consumers Who Actively Sought Free Ad-supported Tv Content in The United States as of July 2020, by Age Group." Statista, Statista Inc., 25 Aug 2020, https://www.statista.com/statistics/1225647/tv-content-ad-supported-choice-usa/
Unruly Media, Share of consumers who actively sought free ad-supported TV content in the United States as of July 2020, by age group Statista, https://www.statista.com/statistics/1225647/tv-content-ad-supported-choice-usa/ (last visited May 19, 2022)