CTV ad spend was estimated at 13.4 billion. Advertising on CTVs is a growing trend combining the ease of online advertising and reach of TV. Tailored, skippable ads can be served to target audiences while they are streaming video content on their TVs.
In 2021, connected TV (CTV) was expected to account for 4.7 percent of the total advertising spending in the United States. The 2021 Share of connected TV (CTV) in advertising spending in the United States from 2019 to 2025
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Single Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access
Corporate solution including all features.
* Prices do not include sales tax.
Further Content: You might find this interesting as well
Statistics
- Connected TV programmatic ad spend growth in the U.S. 2019-2022
- Rio 2016: data on advertising on NBC
- Rio 2016: share of U.S. TV ad spend August 2016
- FAANG TV ad spend in the U.S. 2015-2018
- Length of TV commercials in Germany 2002-2020
- Broadcast TV upfront buys CPM in the U.S. 2008-2020
- TV ad spending in the United Kingdom (UK) from 2017 to 2021*
- Television advertising expenditure in Europe 2007-2019, by region
- Net income of the TV advertising market in Germany 1998-2021
- TV advertising spending in the UAE 2008-2015
- Soccer TV advertising spending in the U.S 2010-2013
- Brazil: TV ad revenue 2021, by platform
- Local video ad revenue in the U.S. 2019, by medium
- Level of excitement at Academy Awards ads in the U.S. 2017, by age
- Trust in TV advertising in the U.S. 2017, by network category
- Actions taken in response to TV advertising in Canada 2021
- The Simpsons: ad price on U.S. TV 2014-2021
eMarketer. (January 14, 2021). Share of connected TV (CTV) in advertising spending in the United States from 2019 to 2025 [Graph]. In Statista. Retrieved June 26, 2022, from https://www.statista.com/statistics/1225696/ctv-share-ad-spend-usa/
eMarketer. "Share of connected TV (CTV) in advertising spending in the United States from 2019 to 2025." Chart. January 14, 2021. Statista. Accessed June 26, 2022. https://www.statista.com/statistics/1225696/ctv-share-ad-spend-usa/
eMarketer. (2021). Share of connected TV (CTV) in advertising spending in the United States from 2019 to 2025. Statista. Statista Inc.. Accessed: June 26, 2022. https://www.statista.com/statistics/1225696/ctv-share-ad-spend-usa/
eMarketer. "Share of Connected Tv (Ctv) in Advertising Spending in The United States from 2019 to 2025." Statista, Statista Inc., 14 Jan 2021, https://www.statista.com/statistics/1225696/ctv-share-ad-spend-usa/
eMarketer, Share of connected TV (CTV) in advertising spending in the United States from 2019 to 2025 Statista, https://www.statista.com/statistics/1225696/ctv-share-ad-spend-usa/ (last visited June 26, 2022)