CTV share of ad spend in the U.S. 2019-2025

Published by
Michele Majidi,
Jan 6, 2023
In 2021, connected TV (CTV) was expected to account for 4.7 percent of the total advertising spending in the United States. The 2021 CTV ad spend was estimated at 13.4 billion. Advertising on CTVs is a growing trend combining the ease of online advertising and reach of TV. Tailored, skippable ads can be served to target audiences while they are streaming video content on their TVs.

Share of connected TV (CTV) in advertising spending in the United States from 2019 to 2025

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Release date

January 2021

Region

United States

Survey time period

2019 and 2020

Supplementary notes

* Forecast.
Digital advertising that appears on connected TV (CTV) devices; includes display ads that appear on home screens and in-stream video ads that appear on CTVs from platforms like Hulu, Roku and YouTube; excludes network-sold inventory from traditional linear TV and addressable TV advertising.

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Statistics on " Connected TV advertising in the United States "

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Overview

4

Advertising spending

5

Market leaders

3

Marketer usage

6

Consumer insights

6

Further related statistics

5

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Topics

CTV advertising in the U.S.Digital advertising in the U.S.Smart and connected TVsVideo advertising and marketing worldwideProgrammatic advertising in the United States
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