Try our corporate solution for free!
(212) 419-8286
hadley.ward@statista.com

CTV share of ad spend in the U.S. 2019-2024

Published by Statista Research Department, Apr 8, 2021
In 2021, connected TV (CTV) was expected to account for 4.2 percent of the total advertising spending in the United States. The 2021 CTV ad spend was estimated at 11.4 billion. Advertising on CTVs is a growing trend combining the ease of online advertising and reach of TV. Tailored, skippable ads can be served to target audiences while they are streaming video content on their TVs.

Share of connected TV (CTV) in advertising spending in the United States from 2019 to 2024

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account
$39 $59 per month *
in the first 12 months
View for free
33% discount until Oct 31st
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

© Statista 2021
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

January 2021

Region

United States

Survey time period

2019

Supplementary notes

* Forecast.
Digital advertising that appears on connected TV (CTV) devices; includes display ads that appear on home screens and in-stream video ads that appear on CTVs from platforms like Hulu, Roku and YouTube; excludes network-sold inventory from traditional linear TV and addressable TV advertising

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "Connected TV advertising in the U.S."

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Further Content: You might find this interesting as well

Statistics

Topics

CTV advertising in the U.S.Digital advertising in the U.S.Smart & Connected TVsDigital video advertisingProgrammatic advertising in the U.S.
Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
Menu