Hulu was projected to account for 22 percent of the connected TV (CTV) advertising spending in the United States in 2022. The source estimated that YouTube's share would amount to 20 percent, and Roku's to 11.1 percent at that time. Advertising on CTVs is a growing trend combining the ease of online advertising and reach of TV. Tailored, skippable ads can be served to target audiences while they are streaming video content on their TVs.
Distribution of connected TV (CTV) advertising spending in the United States from 2019 to 2022, by company
* Forecast.
Digital advertising that appears on connected TV (CTV) devices; includes display ads that appear on home screens and in-stream video ads that appear on CTVs from platforms like Hulu, Roku and YouTube; excludes network-sold inventory from traditional linear TV and addressable TV advertising
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MGO. (December 28, 2020). Distribution of connected TV (CTV) advertising spending in the United States from 2019 to 2022, by company [Graph]. In Statista. Retrieved May 19, 2022, from https://www.statista.com/statistics/1225704/connected-tv-ad-spend-share-us-company/
MGO. "Distribution of connected TV (CTV) advertising spending in the United States from 2019 to 2022, by company." Chart. December 28, 2020. Statista. Accessed May 19, 2022. https://www.statista.com/statistics/1225704/connected-tv-ad-spend-share-us-company/
MGO. (2020). Distribution of connected TV (CTV) advertising spending in the United States from 2019 to 2022, by company. Statista. Statista Inc.. Accessed: May 19, 2022. https://www.statista.com/statistics/1225704/connected-tv-ad-spend-share-us-company/
MGO. "Distribution of Connected Tv (Ctv) Advertising Spending in The United States from 2019 to 2022, by Company." Statista, Statista Inc., 28 Dec 2020, https://www.statista.com/statistics/1225704/connected-tv-ad-spend-share-us-company/
MGO, Distribution of connected TV (CTV) advertising spending in the United States from 2019 to 2022, by company Statista, https://www.statista.com/statistics/1225704/connected-tv-ad-spend-share-us-company/ (last visited May 19, 2022)
