U.S. CTV ad spend share by company 2024

Hulu was projected to account for 15.5 percent of the connected TV (CTV) advertising spending in the United States in 2022. YouTube's share was projected to amount to 13.3 percent, while Roku's was expected to amount to 10.1 percent. Advertising on CTVs is a growing trend combining the ease of online advertising and the reach of TV. Tailored, skippable ads can be served to target audiences while they are streaming video content on their TVs.

Distribution of connected TV (CTV) advertising spending in the United States from 2020 to 2024, by company

Characteristic	Other	Hulu	YouTube	Roku	Pluto TV	Tubi	Disney+	Netflix	Paramount+	Peacock
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Release date

March 2023

More information

Region

United States

Survey time period

2020 and 2021

Supplementary notes

* Forecast.
Digital advertising that appears on connected TV (CTV) devices; includes display ads that appear on home screens and in-stream video ads that appear on CTVs from platforms like Hulu, Roku and YouTube; excludes network-sold inventory from traditional linear TV and addressable TV advertising

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