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CTV ad spend share in the U.S. 2019-2022, by company

Published by Statista Research Department, Apr 8, 2021
Hulu was projected to account for 22 percent of the connected TV (CTV) advertising spending in the United States in 2022. The source estimated that YouTube's share would amount to 20 percent, and Roku's to 11.1 percent at that time. Advertising on CTVs is a growing trend combining the ease of online advertising and reach of TV. Tailored, skippable ads can be served to target audiences while they are streaming video content on their TVs.

Distribution of connected TV (CTV) advertising spending in the United States from 2019 to 2022, by company

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Sources

Release date

December 2020

Region

United States

Survey time period

2019 and 2020

Supplementary notes

* Forecast.
Digital advertising that appears on connected TV (CTV) devices; includes display ads that appear on home screens and in-stream video ads that appear on CTVs from platforms like Hulu, Roku and YouTube; excludes network-sold inventory from traditional linear TV and addressable TV advertising

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Topics

Television advertising in the U.S.Advertising industry in the U.S.Advertising industry in North AmericaTelevision in the U.S.Advertising consumption and perception
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