During a 2019 survey fielded in United States, 18 percent of responding brands stated they had completely moved programmatic buying in-house and planned to continue in that fashion. In contrast, 22 percent of interviewed brands said they had no plans to insource programmatic.
Degree of moving programmatic buying in-house in the United States in 2019
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Statistics
IAB (U.S.). (August 15, 2020). Degree of moving programmatic buying in-house in the United States in 2019 [Graph]. In Statista. Retrieved April 23, 2024, from https://www.statista.com/statistics/1225825/programmatic-advertising-in-house-usa/
IAB (U.S.). "Degree of moving programmatic buying in-house in the United States in 2019." Chart. August 15, 2020. Statista. Accessed April 23, 2024. https://www.statista.com/statistics/1225825/programmatic-advertising-in-house-usa/
IAB (U.S.). (2020). Degree of moving programmatic buying in-house in the United States in 2019. Statista. Statista Inc.. Accessed: April 23, 2024. https://www.statista.com/statistics/1225825/programmatic-advertising-in-house-usa/
IAB (U.S.). "Degree of Moving Programmatic Buying In-house in The United States in 2019." Statista, Statista Inc., 15 Aug 2020, https://www.statista.com/statistics/1225825/programmatic-advertising-in-house-usa/
IAB (U.S.), Degree of moving programmatic buying in-house in the United States in 2019 Statista, https://www.statista.com/statistics/1225825/programmatic-advertising-in-house-usa/ (last visited April 23, 2024)
Degree of moving programmatic buying in-house in the United States in 2019 [Graph], IAB (U.S.), August 15, 2020. [Online]. Available: https://www.statista.com/statistics/1225825/programmatic-advertising-in-house-usa/