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Brand trials and switchings among consumers post PSBB in Indonesia 2020, by category

Share of consumers who tried and switched to other brands after the large scale social restrictions or PSBB in Indonesia as of August 2020, by category

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Release date

September 2020



Survey time period

May to August 2020

Supplementary notes

PSBB stands for pembatasan sosial berskala besar or large scale social restrictions. Measures such as closures, travel limitations and restrictions were enforced as a response to the COVID-19 pandemic.

For most areas, PSBB was enforced from April or May 2020.

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Statistics on " Consumer shopping behavior in Indonesia "

Statistics on Consumer shopping behavior in Indonesia



Purchase channels


Payment methods


Online shopping


Consumer loyalty


Ethical consumption


COVID-19 impact


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