Brand trials and switchings among consumers post PSBB in Indonesia 2020, by category
A survey conducted on online shopping in 2020 in Indonesia found that 40 percent of respondents tried or switched to new personal care brands after the large scale social restrictions, or PSBB, was imposed in the country. This was followed by 39 percent of respondents who tried and switched to new food product brands. Brand loyalty among consumers have taken a hit due to COVID-19, as they are more economical and cook more from home, resulting in their curiosity in trying out or switching to other brands.
