• Indonesia: brand switching and trying by category 2020

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A survey conducted on online shopping in 2020 in Indonesia found that 40 percent of respondents tried or switched to new personal care brands after the large scale social restrictions, or PSBB, was imposed in the country. This was followed by 39 percent of respondents who tried and switched to new food product brands. Brand loyalty among consumers have taken a hit due to COVID-19, as they are more economical and cook more from home, resulting in their curiosity in trying out or switching to other brands.

Share of consumers who tried and switched to other brands after the large scale social restrictions or PSBB in Indonesia as of August 2020, by category

Characteristic	Share of respondents
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Source

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Source

Release date

September 2020

More information

Region

Indonesia

Survey time period

May to August 2020

Supplementary notes

PSBB stands for pembatasan sosial berskala besar or large scale social restrictions. Measures such as closures, travel limitations and restrictions were enforced as a response to the COVID-19 pandemic.

For most areas, PSBB was enforced from April or May 2020.