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Preferred ad types and tracking among Apple users in the United States 2021

Would you prefer seeing personalized ads customized to your interests or only generic ads?

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Release date

January 2021


United States

Survey time period

January 18 to 26, 2021

Number of respondents

2,012 respondents

Age group

18 years and older

Special properties

iPhone and iPad owners

Supplementary notes

Survey question as phrased by the source: "We are all used to apps like Facebook, Instagram, and YouTube showing us ads that are based on our interests and recent online behavior. These personalized ads are possible because apps and sites track us across the Internet. An upcoming Apply privacy feature called 'App tracking Transparency' has the option to prevent tracking. If tracking is prevented you will only see generic ads, rather than personalized ads customized to your interests. With this in mind, which of the following options do you prefer?"

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Statistics on " Apple products in the U.S. "

Statistics on Apple products in the U.S.

Overview: Apple


Overview: Apple in the U.S.


Segment: iPhone


Segment: iPad


Segment: Mac


Segment: Wearables & Apps


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