During a 2020 survey carried out among director level and above sales, operations, and IT professionals at publishers and media companies, it was found that in Australia and New Zealand, connected TV (CTV) advertising budgets would increase on average by 42 percent in the 12 months following the survey.
Change in connected TV advertising budgets worldwide in 2020, by country/region
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PubMatic. (April 15, 2020). Change in connected TV advertising budgets worldwide in 2020, by country/region [Graph]. In Statista. Retrieved July 01, 2022, from https://www.statista.com/statistics/1226673/ctv-ad-budget-growth-world/
PubMatic. "Change in connected TV advertising budgets worldwide in 2020, by country/region." Chart. April 15, 2020. Statista. Accessed July 01, 2022. https://www.statista.com/statistics/1226673/ctv-ad-budget-growth-world/
PubMatic. (2020). Change in connected TV advertising budgets worldwide in 2020, by country/region. Statista. Statista Inc.. Accessed: July 01, 2022. https://www.statista.com/statistics/1226673/ctv-ad-budget-growth-world/
PubMatic. "Change in Connected Tv Advertising Budgets Worldwide in 2020, by Country/Region." Statista, Statista Inc., 15 Apr 2020, https://www.statista.com/statistics/1226673/ctv-ad-budget-growth-world/
PubMatic, Change in connected TV advertising budgets worldwide in 2020, by country/region Statista, https://www.statista.com/statistics/1226673/ctv-ad-budget-growth-world/ (last visited July 01, 2022)