In 2020, Victoria's Secret, the well known lingerie, clothing, and beauty company, was the leading brand in the UK lingerie market in terms of activity across social media platforms. The brand scored 142,768 in owned social score, a metric that considers followers and engaged conversations on all major online social platforms. Intimissimi ranked second in the list with an owned social score of 9,964.
Score of online social engagement generated by leading lingerie retailers in the United Kingdom (UK) in 2020
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Salience Search Marketing. (March 12, 2021). Score of online social engagement generated by leading lingerie retailers in the United Kingdom (UK) in 2020 [Graph]. In Statista. Retrieved March 16, 2025, from https://www.statista.com/statistics/1226980/lingerie-brand-online-social-scores-uk/?__sso_cookie_checker=failed
Salience Search Marketing. "Score of online social engagement generated by leading lingerie retailers in the United Kingdom (UK) in 2020." Chart. March 12, 2021. Statista. Accessed March 16, 2025. https://www.statista.com/statistics/1226980/lingerie-brand-online-social-scores-uk/?__sso_cookie_checker=failed
Salience Search Marketing. (2021). Score of online social engagement generated by leading lingerie retailers in the United Kingdom (UK) in 2020. Statista. Statista Inc.. Accessed: March 16, 2025. https://www.statista.com/statistics/1226980/lingerie-brand-online-social-scores-uk/?__sso_cookie_checker=failed
Salience Search Marketing. "Score of Online Social Engagement Generated by Leading Lingerie Retailers in The United Kingdom (Uk) in 2020." Statista, Statista Inc., 12 Mar 2021, https://www.statista.com/statistics/1226980/lingerie-brand-online-social-scores-uk/?__sso_cookie_checker=failed
Salience Search Marketing, Score of online social engagement generated by leading lingerie retailers in the United Kingdom (UK) in 2020 Statista, https://www.statista.com/statistics/1226980/lingerie-brand-online-social-scores-uk/?__sso_cookie_checker=failed (last visited March 16, 2025)
Score of online social engagement generated by leading lingerie retailers in the United Kingdom (UK) in 2020 [Graph], Salience Search Marketing, March 12, 2021. [Online]. Available: https://www.statista.com/statistics/1226980/lingerie-brand-online-social-scores-uk/?__sso_cookie_checker=failed