Senior media executives' outlook for specialist AVoD players worldwide 2020
A survey conducted in December 2020 found that 89 percent of senior media executives believe there will be an expansion of specialist AVoD players, for instance Roku, Pluto, and Tubi, into new territories in the future. The integration of ad-supported Video-on-Demand (AVoD) services further into the pay TV system was also considered a likely option.