Shift of media budgets to OTT/CTV in the U.S. 2023, by medium

Sources for connected TV (CTV) and over-the-top (OTT) media budgets according to marketers in the United States in 2023

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Sources

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Release date

May 2023

Region

United States

Survey time period

February 21 to March 10, 2023

Number of respondents

144 respondents

Special properties

among marketers increasing CTV ad spending in 2023

Method of interview

Online survey

Citation formats
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Statistics on " Connected TV advertising in the United States "

Other statistics that may interest you Connected TV advertising in the United States

Market overview

4

Advertising spending

6

Market leaders

3

Marketer usage

8

Consumer insights

6

Further related statistics

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