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Shift of media budgets to OTT/CTV in the U.S. 2021, by medium

Published by Statista Research Department, Apr 8, 2021
During a November 2020 survey carried out among brand and agency media planners and buyers, as well as marketers who had included digital video in their media budget for 2021 in the United States, 60 percent were planning to move funds from linear TV to connected TV (CTV) and/or over-the-top (OTT) advertising.

Sources for connected TV (CTV) and over-the-top (OTT) media budgets according to marketers in the United States in 2021

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Source

Release date

December 2020

Region

United States

Survey time period

November 12 to 30, 2020

Number of respondents

123 respondents

Special properties

among buyers with digital video as part of 2021 media budgets who shared sources for 2021 CTV/OTT media

Supplementary notes

Original question: " You indicated that you have budgeted media spend for digital video in 2021. Does this include OTT/CTV, and if so, where will you be sourcing the OTT/CTV budget from?"

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