Shift of media budgets to OTT/CTV in the U.S. 2024, by medium

Sources for connected TV (CTV) and over-the-top (OTT) media budgets according to marketers in the United States in 2024

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Sources

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Release date

April 2024

Region

United States

Survey time period

February 15 to March 1, 2024

Number of respondents

144 respondents

Special properties

among marketers increasing CTV ad spending in 2024

Method of interview

Online survey

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Statistics on " Connected TV advertising in the United States "

Other statistics that may interest you Connected TV advertising in the United States

Overview

4

Advertising spending

5

Market leaders

3

Marketer usage

6

Consumer insights

6

Further related statistics

19
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics
  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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