Shift of media budgets to OTT/CTV in the U.S. 2023, by medium

Published by
Michele Majidi,
Aug 7, 2023
According to a survey carried out among video marketers in the United States between February and March 2023, 37 percent of respondents who said they were increasing their connected TV (CTV) ad spend for 2023 said they were doing so by reallocating budgets from digital TV. This was followed by 36 percent of respondents stating they were reallocating budgets from other types of digital and mobile video.

Sources for connected TV (CTV) and over-the-top (OTT) media budgets according to marketers in the United States in 2023

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Sources

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Release date

May 2023

Region

United States

Survey time period

February 21 to March 10, 2023

Number of respondents

144 respondents

Special properties

among marketers increasing CTV ad spending in 2023

Method of interview

Online survey

Citation formats
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Statistics on " Connected TV advertising in the United States "

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Market overview

4

Advertising spending

6

Market leaders

3

Marketer usage

8

Consumer insights

6

Further related statistics

19

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Topics

CTV advertising in the U.S.Digital advertising in the U.S.Smart and connected TVsVideo advertising and marketing worldwideProgrammatic advertising in the United States
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