Try our corporate solution for free!
(212) 419-8286
hadley.ward@statista.com

Shift of media budgets to OTT/CTV in the U.S. 2021, by medium

Sources for connected TV (CTV) and over-the-top (OTT) media budgets according to marketers in the United States in 2021

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% discount until Oct 31st
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

December 2020

Region

United States

Survey time period

November 12 to 30, 2020

Number of respondents

123 respondents

Special properties

among buyers with digital video as part of 2021 media budgets who shared sources for 2021 CTV/OTT media

Supplementary notes

Original question: " You indicated that you have budgeted media spend for digital video in 2021. Does this include OTT/CTV, and if so, where will you be sourcing the OTT/CTV budget from?"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "Connected TV advertising in the U.S."

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.