Mobile header bidding ad spend growth worldwide 2020, by platform

Published by Statista Research Department, Jan 10, 2023
In the second quarter of 2020, global mobile header bidding advertising spending increased by 20 percent compared to the spending reported a year earlier; in-app expenditure grew by 26 percent, whereas mobile web expenditure increased by 18 percent.

Change in mobile header bidding advertising spending worldwide in 2nd quarter 2020, by platform

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Release date

August 2020

Region

Worldwide

Survey time period

Q2 2020

Special properties

based on 15 trillion advertiser bids on the PubMatic platform; broader industry metrics may vary

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Programmatic advertising in the UKProgrammatic advertising worldwideDigital advertising in the UKProgrammatic advertising in the United StatesCTV advertising in the U.S.
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