Leading subscription service formats in Japan 2021

Most commonly used subscription service models in Japan as of March 2021

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Source

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Release date

March 2021

Region

Japan

Survey time period

February 1 to 5, 2021

Number of respondents

10,046 respondents

Age group

10-79 years

Method of interview

Online survey

Supplementary notes

Original question: "Have you used any subscription services within the last year? Please name the service models you used. (For a fixed fee, such as a monthly fee, you can use, rent or get sent products and services within the terms and conditions."

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