During the period between four weeks before until one week after the start of Ramadan in Malaysia in 2020, travel apps saw the highest decline in revenue pre-Ramadan. Ramadan in Malaysia usually sees a large movement of people, mostly from urban centers back to their hometowns. This annual migration during this festive period is referred to as 'balik kampung'. However, due to the pandemic, this event was prohibited in 2020 and overall interest in traveling declined due to COVID-19.
Average revenue growth of travel apps during Ramadan in Malaysia in 2020
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AppsFlyer. (April 12, 2021). Average revenue growth of travel apps during Ramadan in Malaysia in 2020 [Graph]. In Statista. Retrieved February 10, 2025, from https://www.statista.com/statistics/1228164/malaysia-average-revenue-growth-travel-apps-ramadan/?__sso_cookie_checker=failed
AppsFlyer. "Average revenue growth of travel apps during Ramadan in Malaysia in 2020." Chart. April 12, 2021. Statista. Accessed February 10, 2025. https://www.statista.com/statistics/1228164/malaysia-average-revenue-growth-travel-apps-ramadan/?__sso_cookie_checker=failed
AppsFlyer. (2021). Average revenue growth of travel apps during Ramadan in Malaysia in 2020. Statista. Statista Inc.. Accessed: February 10, 2025. https://www.statista.com/statistics/1228164/malaysia-average-revenue-growth-travel-apps-ramadan/?__sso_cookie_checker=failed
AppsFlyer. "Average Revenue Growth of Travel Apps during Ramadan in Malaysia in 2020." Statista, Statista Inc., 12 Apr 2021, https://www.statista.com/statistics/1228164/malaysia-average-revenue-growth-travel-apps-ramadan/?__sso_cookie_checker=failed
AppsFlyer, Average revenue growth of travel apps during Ramadan in Malaysia in 2020 Statista, https://www.statista.com/statistics/1228164/malaysia-average-revenue-growth-travel-apps-ramadan/?__sso_cookie_checker=failed (last visited February 10, 2025)
Average revenue growth of travel apps during Ramadan in Malaysia in 2020 [Graph], AppsFlyer, April 12, 2021. [Online]. Available: https://www.statista.com/statistics/1228164/malaysia-average-revenue-growth-travel-apps-ramadan/?__sso_cookie_checker=failed