During the period between four weeks before until one week after the start of Ramadan in Malaysia in 2020, shopping apps saw their highest growth in revenue weeks before and after Ramadan, as there would be plenty of festive offers during that time. During the period measured, shopping apps saw their least profitable figures in the weeks of Ramadan, which could be correlated to the act of self-restraint and self-discipline.
Year-on-year growth of non-organic installations (NOI) for shopping apps during Ramadan in Malaysia in 2020
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AppsFlyer. (April 12, 2021). Year-on-year growth of non-organic installations (NOI) for shopping apps during Ramadan in Malaysia in 2020 [Graph]. In Statista. Retrieved April 25, 2024, from https://www.statista.com/statistics/1228168/malaysia-yoy-noi-shopping-apps-ramadan/
AppsFlyer. "Year-on-year growth of non-organic installations (NOI) for shopping apps during Ramadan in Malaysia in 2020." Chart. April 12, 2021. Statista. Accessed April 25, 2024. https://www.statista.com/statistics/1228168/malaysia-yoy-noi-shopping-apps-ramadan/
AppsFlyer. (2021). Year-on-year growth of non-organic installations (NOI) for shopping apps during Ramadan in Malaysia in 2020. Statista. Statista Inc.. Accessed: April 25, 2024. https://www.statista.com/statistics/1228168/malaysia-yoy-noi-shopping-apps-ramadan/
AppsFlyer. "Year-on-year Growth of Non-organic Installations (Noi) for Shopping Apps during Ramadan in Malaysia in 2020." Statista, Statista Inc., 12 Apr 2021, https://www.statista.com/statistics/1228168/malaysia-yoy-noi-shopping-apps-ramadan/
AppsFlyer, Year-on-year growth of non-organic installations (NOI) for shopping apps during Ramadan in Malaysia in 2020 Statista, https://www.statista.com/statistics/1228168/malaysia-yoy-noi-shopping-apps-ramadan/ (last visited April 25, 2024)
Year-on-year growth of non-organic installations (NOI) for shopping apps during Ramadan in Malaysia in 2020 [Graph], AppsFlyer, April 12, 2021. [Online]. Available: https://www.statista.com/statistics/1228168/malaysia-yoy-noi-shopping-apps-ramadan/