In 2023, the viewer penetration rate of over-the-top (OTT) video services in South Korea amounted to roughly 77 percent. The market for OTT services has been growing rapidly in the last few years, more than doubling in usage rate compared to 2017.
Over-the-top (OTT) video viewer penetration rate in South Korea from 2017 to 2023
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Korea Creative Content Agency. (May 21, 2024). Over-the-top (OTT) video viewer penetration rate in South Korea from 2017 to 2023 [Graph]. In Statista. Retrieved February 16, 2025, from https://www.statista.com/statistics/1228297/south-korea-ott-video-service-usage-rate/?__sso_cookie_checker=failed
Korea Creative Content Agency. "Over-the-top (OTT) video viewer penetration rate in South Korea from 2017 to 2023." Chart. May 21, 2024. Statista. Accessed February 16, 2025. https://www.statista.com/statistics/1228297/south-korea-ott-video-service-usage-rate/?__sso_cookie_checker=failed
Korea Creative Content Agency. (2024). Over-the-top (OTT) video viewer penetration rate in South Korea from 2017 to 2023. Statista. Statista Inc.. Accessed: February 16, 2025. https://www.statista.com/statistics/1228297/south-korea-ott-video-service-usage-rate/?__sso_cookie_checker=failed
Korea Creative Content Agency. "Over-the-top (Ott) Video Viewer Penetration Rate in South Korea from 2017 to 2023." Statista, Statista Inc., 21 May 2024, https://www.statista.com/statistics/1228297/south-korea-ott-video-service-usage-rate/?__sso_cookie_checker=failed
Korea Creative Content Agency, Over-the-top (OTT) video viewer penetration rate in South Korea from 2017 to 2023 Statista, https://www.statista.com/statistics/1228297/south-korea-ott-video-service-usage-rate/?__sso_cookie_checker=failed (last visited February 16, 2025)
Over-the-top (OTT) video viewer penetration rate in South Korea from 2017 to 2023 [Graph], Korea Creative Content Agency, May 21, 2024. [Online]. Available: https://www.statista.com/statistics/1228297/south-korea-ott-video-service-usage-rate/?__sso_cookie_checker=failed