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Leading reasons for abandonments during checkout in the United States 2021

Main reasons why consumers in the United States abandoned their orders during the checkout process in 2021

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Source

In cooperation with
Baymard Institute
Release date

April 2021

Region

United States

Survey time period

2021

Number of respondents

4,329 respondents

Age group

18 years and older

Supplementary notes

The reasons for cart abandonment statistics have been repeated annually by Baymard Institute since 2017 among US adults. The question asked was, "Have you abandoned any online purchases during the checkout process in the past 3 months? If so, for what reasons?" The statistic here shows all answers normalized after removing the most popular provided answer, "I was just browsing," to examine only users' reasons for cart abandonment that sites can meaningfully address. Important: Baymard's further research shows that the answer "too long checkout" should _not_ be interpreted as a 1-page/1-step checkout flow is a good solution to checkout length issues. See more details about Baymard Institute's research on reasons for cart abandonment.

The date of release is the date of access.

The source does not specify the date of the survey.

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