Leading barriers for social commerce Australia 2020
A 2020 survey conducted among over one thousand Australians revealed that half of the consumers refrained from social commerce because they didn’t want their financial information linked to their social media. Meanwhile, 40 percent of respondents said they didn’t trust the purchasing process via social media platforms. According to the source, Australians were yet to be convinced about the security of social commerce, but this attitude would likely change in the future.
