A survey conducted among Australian social shoppers revealed that Facebook was the most used social commerce platform in 2023, at around 58 percent of respondents. Instagram took second place at approximately 40 percent. Whereas Facebook was more popular among Gen X, Instagram, Youtube, and TikTok were trendy among the younger generations.
Social commerce usage in Australia in 2023, by social media platform
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PayPal. (October 3, 2023). Social commerce usage in Australia in 2023, by social media platform [Graph]. In Statista. Retrieved December 09, 2024, from https://www.statista.com/statistics/1229007/australia-social-commerce-usage-by-social-media-platform/
PayPal. "Social commerce usage in Australia in 2023, by social media platform." Chart. October 3, 2023. Statista. Accessed December 09, 2024. https://www.statista.com/statistics/1229007/australia-social-commerce-usage-by-social-media-platform/
PayPal. (2023). Social commerce usage in Australia in 2023, by social media platform. Statista. Statista Inc.. Accessed: December 09, 2024. https://www.statista.com/statistics/1229007/australia-social-commerce-usage-by-social-media-platform/
PayPal. "Social Commerce Usage in Australia in 2023, by Social Media Platform." Statista, Statista Inc., 3 Oct 2023, https://www.statista.com/statistics/1229007/australia-social-commerce-usage-by-social-media-platform/
PayPal, Social commerce usage in Australia in 2023, by social media platform Statista, https://www.statista.com/statistics/1229007/australia-social-commerce-usage-by-social-media-platform/ (last visited December 09, 2024)
Social commerce usage in Australia in 2023, by social media platform [Graph], PayPal, October 3, 2023. [Online]. Available: https://www.statista.com/statistics/1229007/australia-social-commerce-usage-by-social-media-platform/