According to a 2023 survey among Australian shoppers, clothing and accessories were the most bought product category on social media platforms, at 23 percent of respondents, followed by tickets at 14 percent. Moreover, home and garden, books and magazines, and sporting goods were the top-three categories social shoppers would consider purchasing.
Leading social commerce categories purchased from in Australia in 2023
Original survey question: Which of the following product categories, if any, have you, or would you buy directly from your social media or streaming platforms (e.g. Instagram etc.)?
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PayPal. (October 3, 2023). Leading social commerce categories purchased from in Australia in 2023 [Graph]. In Statista. Retrieved October 13, 2024, from https://www.statista.com/statistics/1229012/australia-leading-social-commerce-categories/
PayPal. "Leading social commerce categories purchased from in Australia in 2023." Chart. October 3, 2023. Statista. Accessed October 13, 2024. https://www.statista.com/statistics/1229012/australia-leading-social-commerce-categories/
PayPal. (2023). Leading social commerce categories purchased from in Australia in 2023. Statista. Statista Inc.. Accessed: October 13, 2024. https://www.statista.com/statistics/1229012/australia-leading-social-commerce-categories/
PayPal. "Leading Social Commerce Categories Purchased from in Australia in 2023." Statista, Statista Inc., 3 Oct 2023, https://www.statista.com/statistics/1229012/australia-leading-social-commerce-categories/
PayPal, Leading social commerce categories purchased from in Australia in 2023 Statista, https://www.statista.com/statistics/1229012/australia-leading-social-commerce-categories/ (last visited October 13, 2024)
Leading social commerce categories purchased from in Australia in 2023 [Graph], PayPal, October 3, 2023. [Online]. Available: https://www.statista.com/statistics/1229012/australia-leading-social-commerce-categories/