Travel inspiration sources in Latin America 2020

Friends and the internet were the main channels for travel ideas among Latin Americans, according to a survey from June 2020. That month, half of survey participants in the region chose one of this two categories when asked about where their travel inspiration comes from. The power of new technologies can also be observed in this sector: social media as well as travel bloggers and influencer were a source of inspiration for 19 percent of travelers surveyed.

Main sources of inspiration for choosing a travel destination by Latin American travelers in 2020

Characteristic	Share of respondents
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Release date

July 2020

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Region

LAC

Survey time period

June 1 to 15, 2020**

Number of respondents

1,174 respondents*

Supplementary notes

* Total number of respondents distributed by country as follows: Brazil (44%), Mexico (22%), Colombia (13%), Argentina (12%), Chile (5%), and Peru (1%). The source does not provide further information regarding the missing points to 100.
Most respondents were female (67%), aged between 25 and 54 years old, with a greater representation of the range between 35 and 44 years old (30%).

** Estimate. According to the source, the study was carried out during the first half of the month.

Survey was conducted in collaboration with Catraca Livre from Brazil, Infotur from Peru, Boardingpax from Argentina, and Confetur from Mexico.

The exact question posed to respondents was "What inspires you the most when choosing your next destination?"

Exceeding percentage point might be due to rounding.

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