Total revenue of outdoor media in India 2019-2023
In the year 2020, the revenue earned by the out-of-home media segment in India totaled 16 billion Indian rupees. This was a drastic decrease from the sector's performance in 2019. The economic slowdown could be attributed to the impact of the coronavirus pandemic and the introduction of a nation-wide lockdown in March 2020. Nonetheless, forecasts indicate a rise in revenue to follow from 2021 to 2023.