UK companies with most effective digital marketing 2020

Published by Statista Research Department, Jan 6, 2023
Among leading UK companies, ASOS was found to have the most effective digital marketing strategy in 2020. The company earned 4.01 points on a zero-to-five-points scale. Effectiveness was defined as the company's ability to reach potential customers and lead them to the company website with the help various digital marketing methods.

UK companies with the most effective digital marketing as of October 2020 (index score)

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Source

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Release date

January 2021

Region

United Kingdom

Survey time period

August to October 2020

Number of respondents

79 respondents

Special properties

among leading UK companies

Supplementary notes

The source explains that "[t]he assessment is based on a company’s ability to reach potential customers and lead them to the company website with the help of digital advertising, search engine marketing, affiliate marketing, use of own media, and social channels."
The source uses the following scale:
0= failed,
1= poor,
2= sufficient,
3= good,
4= very good,
5= outstanding.

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