Favorite beauty websites to start shopping online in the U.S. 2019-2021
In 2019, Amazon was the leading first destination beauty retail site for shoppers in the United States at 47 percent, in comparison to only 22 percent in 2021, according to findings of a survey. Beauty retailers' own websites such as Ulta and Sephora measured up in 2021, at 44 percent of respondents.