Expected changes in spend for home entertainment among Chinese consumers 2020

Consumer expectation of spending on home entertainment in the following six months in China as of November 2020

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Source

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Release date

March 2021

Region

China

Survey time period

November 2020

Number of respondents

8,738 consumers across 22 territories

Age group

18 years and older

Special properties

among respondents who shopped online at least once in the previous year

Method of interview

Online survey

Supplementary notes

According to the source, home entertainment includes books, music, movies, and video games.

Original survey question:
Thinking about your spending over the next six months, to the best of your ability, please describe your expectations on spend across the following categories.
Answer for category "Home entertainment (books, music, movies and video games)".

Values may not add up to 100 percent due to rounding or for reasons not specified by the source.

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