Reasons why the wine market is sexist in Brazil 2021

Harassment and discrimination experiences are the main reason why women working in the Brazilian wine market think the industry is sexist. An online survey carried out in January 2021 revealed that over two thirds (69 percent) of women sommeliers and wine professionals have heard of a female colleague who was harassed or discriminated against at work. Moreover, half of the women surveyed admitted to suffering this experience themselves. Nearly 80 percent of female sommeliers and wine professionals in Brazil think this sector is sexist.

Reasons why the wine industry is sexist according to female sommeliers and wine professionals in Brazil in 2021

Characteristic	Share of respondents
I have heard of women who were harassed or discriminated against at work	69%
It is more difficult for women to reach senior or management positions	52%
I was harassed or discriminated against	50%
There are fewer opportunities for women than for men	47%
Women earn less than men	45%
It is more difficult for a woman than for a man to get a job	32%
I find the wine world more closed off to women than other markets	31%

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Release date

February 2021

More information

Region

Brazil

Survey time period

January 18 to 25, 2021

Number of respondents

500 professional women in the wine industry*

Method of interview

Online survey

Supplementary notes

* For this statistic, only women who said the wine industry was sexist were considered.
The source worded the question as: "Você acha que o mundo do vinho é sexista/machista?" followed by "Entre as que disseram sim, por quê?".
Multiple answers were possible.

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