Online vs offline pharma shopping behavior in Russia 2020

Published by D. Elagina, May 7, 2021
The largest share of Russians preferred to shop for pharmaceuticals in physical pharmacies, measured at over 54 percent in the fourth quarter of 2020. Online-only purchases were the least popular option, with only six percent of respondents ordering pharma goods and medications exclusively via the internet.

Consumer preferences regarding online and offline pharmacy shopping in Russia in 4th quarter 2020

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Sources

Release date

April 2021

Region

Russia

Survey time period

Q4 2020

Supplementary notes

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Pharmaceutical e-commerce in RussiaPharmaceutical industry in RussiaHealthcare in RussiaE-commerce in RussiaOnline shopping in Russia
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