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Types of ads acceptable within streaming content in Latin America 2021

Published by
J. G. Navarro,
Jan 6, 2023
During a 2021 survey carried out among internet users from Latin American countries who watched TV, it was found that 86 percent of respondents from Brazil stated they found ads personalized around the show they were watching acceptable within streaming content; 80 percent of responding Brazilians were okay with ads personalized around their search history.

Types of ads acceptable within video streaming content according to internet users from selected countries in Latin America as of January 2021

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Sources

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Release date

April 2021

Region

Argentina, Brazil, Mexico

Survey time period

January 8 to 21, 2021

Number of respondents

4,049*

Age group

18-64 years

Special properties

among internet users who watch 1+ hours of TV a week

Method of interview

Online survey

Supplementary notes

* The survey was carried out among 4,049 respondents from three countries:
Argentina: n=1,125,
Brazil: n=1,648,
Mexico: n=1,276.

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