Challenges in executing digital marketing strategies worldwide 2019-2020

Published by
Valentina Dencheva,
Jan 6, 2023
During a 2020 survey carried out among digital marketing leaders from all across the globe, it was found that delivering personalized experiences was the issue which increased most - by eight percentage points - in perceived difficulty among the presented challenges, compared to results of the 2019 survey.

Challenges in executing digital marketing strategies worldwide in 2019 and 2020

© Statista 2023
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

April 2021

Region

Worldwide

Survey time period

2019 and 2020

Number of respondents

350 respondents

Special properties

among digital marketing leaders

Supplementary notes

Original question: "In executing your company's digital strategy over the past 12 months, what level of challenge was presented by each of the following scenarios?"
The source does not provide information about the methodology of the 2019 survey; the 2020 survey was conducted between November and December 2020.

Citation formats
Statista Accounts: Access All Statistics. Starting from $1,788 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$189 USD $149 USD / Month *
in the first 12 months
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Statistics on " Marketing personalization worldwide "

The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Marketing personalization worldwide

Overview

8

Effectiveness

5

Consumer insights

8

Data usage

6

Further related statistics

8

Further Content: You might find this interesting as well

Statistics

Topics

Marketing personalization worldwideContent marketingData usage in marketing and advertisingArtificial intelligence (AI) use in marketing Marketing worldwide
Statista Accounts: Access All Statistics. Starting from $1,788 USD / Year
Learn more about how Statista can support your business.
Menu