During a November 2021 survey carried out among marketers from 10 countries worldwide, 38 percent of respondents stated that driving decision-making with customer insights was one of the leading challenges they faces with digital advertising. Attributing marketing performance to individual programs, campaigns, or channels ranked second, named by 35 percent of respondents.
Strategic challenges marketers faced with digital advertising worldwide as of November 2021
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Forrester Research. (February 15, 2022). Strategic challenges marketers faced with digital advertising worldwide as of November 2021 [Graph]. In Statista. Retrieved February 12, 2025, from https://www.statista.com/statistics/1232766/challenges-digital-marketing-world/?__sso_cookie_checker=failed
Forrester Research. "Strategic challenges marketers faced with digital advertising worldwide as of November 2021." Chart. February 15, 2022. Statista. Accessed February 12, 2025. https://www.statista.com/statistics/1232766/challenges-digital-marketing-world/?__sso_cookie_checker=failed
Forrester Research. (2022). Strategic challenges marketers faced with digital advertising worldwide as of November 2021. Statista. Statista Inc.. Accessed: February 12, 2025. https://www.statista.com/statistics/1232766/challenges-digital-marketing-world/?__sso_cookie_checker=failed
Forrester Research. "Strategic Challenges Marketers Faced with Digital Advertising Worldwide as of November 2021." Statista, Statista Inc., 15 Feb 2022, https://www.statista.com/statistics/1232766/challenges-digital-marketing-world/?__sso_cookie_checker=failed
Forrester Research, Strategic challenges marketers faced with digital advertising worldwide as of November 2021 Statista, https://www.statista.com/statistics/1232766/challenges-digital-marketing-world/?__sso_cookie_checker=failed (last visited February 12, 2025)
Strategic challenges marketers faced with digital advertising worldwide as of November 2021 [Graph], Forrester Research, February 15, 2022. [Online]. Available: https://www.statista.com/statistics/1232766/challenges-digital-marketing-world/?__sso_cookie_checker=failed