non-gaming apps offering recurring IAPs has experienced a constant upward trend.
In 2020, health and fitness was the mobile app category with the highest share of subscription-based in-app purchases through the Apple App Store in the United States. Subscription-based services also increased for food and drink mobile apps, with 47 percent of iOS apps in the category offering recurring IAPs. The increase is partially due to the coronavirus pandemic, which pushed consumers to rely more on their smartphones. However, from 2017 the number of Distribution of in-app purchases (IAPs) in select iOS app categories in the United States in 2020
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Sensor Tower. (March 16, 2021). Distribution of in-app purchases (IAPs) in select iOS app categories in the United States in 2020 [Graph]. In Statista. Retrieved April 25, 2024, from https://www.statista.com/statistics/1232784/us-mobile-apps-iaps-by-category/
Sensor Tower. "Distribution of in-app purchases (IAPs) in select iOS app categories in the United States in 2020." Chart. March 16, 2021. Statista. Accessed April 25, 2024. https://www.statista.com/statistics/1232784/us-mobile-apps-iaps-by-category/
Sensor Tower. (2021). Distribution of in-app purchases (IAPs) in select iOS app categories in the United States in 2020. Statista. Statista Inc.. Accessed: April 25, 2024. https://www.statista.com/statistics/1232784/us-mobile-apps-iaps-by-category/
Sensor Tower. "Distribution of In-app Purchases (Iaps) in Select Ios App Categories in The United States in 2020." Statista, Statista Inc., 16 Mar 2021, https://www.statista.com/statistics/1232784/us-mobile-apps-iaps-by-category/
Sensor Tower, Distribution of in-app purchases (IAPs) in select iOS app categories in the United States in 2020 Statista, https://www.statista.com/statistics/1232784/us-mobile-apps-iaps-by-category/ (last visited April 25, 2024)
Distribution of in-app purchases (IAPs) in select iOS app categories in the United States in 2020 [Graph], Sensor Tower, March 16, 2021. [Online]. Available: https://www.statista.com/statistics/1232784/us-mobile-apps-iaps-by-category/