UK: non- fashion retail websites with voice and image search

According to the results of a recent study done on the online search functions of the websites of 50 retailers in the United Kingdom (UK), about eight percent of non-fashion retailers (e.g. those in DIY, food, entertainment, and sports catagories) enabled image-based search on their websites.

Share of non-fashion retail websites that enable voice activated and image based search in the United Kingdom (UK) in 2021

Characteristic	None	Mobile	All
Does the site enable voice activated search?	88%	0%	4%
Does the site enable image based search?	85%	0%	8%

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Release date

April 2021

More information

Region

United Kingdom

Survey time period

February 5-8, 2021

Number of respondents

49 websites

Supplementary notes

The retailers were chosen from a variety of sources including the Internet Retailing Growth 2000 UK Report, BuiltWith, and Klevu’s own retailer database.

The research was conducted by a Macbook Air using Google Chrome in an Incognito browser and on a Samsung Galaxy Note 20 5G using Google Chrome in an Incognito browser

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