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Manufacturers and private label share of CPG sales in the U.S. 2020, by channel

Manufacturers and private label share of consumer packaged goods (CPG) sales in the United States in 2020, by channel

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Release date

March 2021


United States

Survey time period

52 weeks ending December 27, 2020

Supplementary notes

Manufacturer Size calculated with MULOC 2020 Sales as XS<$100M, Small>$100M, Medium>$1B, Large>$6B.
E-commerce data is based on projected receipt-based sample and reported data with varying levels of granularity and accuracy available.
* MULO includes: grocerers, drugstores, merchandisers, club stores and dollar stores, as well as Military DECA (commissaries).

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