Japan: usage of BNPL services by age group and gender 2022

As of April 2022, the share of consumers using Buy Now, Pay Later (BNPL) services in Japan was highest among female respondents aged 16 to 19, at around 24 percent. Across all age groups, more women than men reported using the payment service.

Usage rate of Buy Now, Pay Later (BNPL) services in Japan as of April 2022, by age group and gender

Characteristic	Male	Female
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Release date

May 2022

More information

Region

Japan

Survey time period

April 1 to 4, 2022

Number of respondents

20,000 respondents

Age group

16-69 years

Special properties

multiple answers possible

Method of interview

Online survey

Supplementary notes

Figures reflect the share of respondents who stated that they use the respective service.

Age distribution of male respondents:
16 to 19 years: n=583
20 to 29 years: n=1,524
30 to 39 years: n=1,747
40 to 49 years: n=2,268
50 to 59 years: n=2,037
60 to 69 years: n=1,879

Age distribution of female respondents:
16 to 19 years: n=554
20 to 29 years: n=1,470
30 to 39 years: n=1,702
40 to 49 years: n=2,224
50 to 59 years: n=2,043
60 to 69 years: n=1,969

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