Russians on short video format in modern life 2021

More then one half of Russians supported the opinion that short videos, such as those posted on social media or of a similar format, were more suited for the modern lifestyle, according to a survey conducted in April 2021. Around 14 percent of respondents, on the other hand, completely disagreed with that statement.

Public opinion on the statement that short original videos are more suited for the modern lifestyle in Russia in 2021

Characteristic	Share of respondents
Completely agree	11%
Rather agree	40%
Rather disagree	22%
Completely disagree	14%
Difficult to answer	13%

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Release date

April 2021

More information

Region

Russia

Survey time period

April 1, 2021

Number of respondents

1,600 respondents

Age group

18 years and older

Method of interview

Telephone interview

Supplementary notes

The original question was worded by the source as follows: "Вы согласны или не согласны со следующим мнением: для современного темпа жизни больше подходят короткие авторские видеоматериалы (наприме, в социальных сетях: сториз в Instagram, видео в TikTok, короткие видео на YouTube, видеоблоги, сериалы." - Do you agree or disagree with the following opinion: short original videos are more suited for the modern lifestyle (for example, in social media: Instagram stories, videos on TikTok, short videos on YouTube, vlogs, series).

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