In a survey about audio advertising conducted in Australia in 2020, it was found that 82 percent of respondents reported data and targeting was as a factor in using programmatic buying methods for audio . Meanwhile, that same year, 28 percent of respondents reported using client data for a factor in using programmatic buying methods for audio.
Factors in buying programmatic audio amongst media agencies in Australia from 2018 to 2020
Characteristic
Data & targeting
Enhanced reach
Price
Reporting and attribution
Operational efficiency
Flexible buying options
Cross channel planning management
Utilize Client Data
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IAB Australia. (March 15, 2021). Factors in buying programmatic audio amongst media agencies in Australia from 2018 to 2020 [Graph]. In Statista. Retrieved September 09, 2024, from https://www.statista.com/statistics/1234055/australia-media-agency-programmatic-audio-purchase-factors/
IAB Australia. "Factors in buying programmatic audio amongst media agencies in Australia from 2018 to 2020." Chart. March 15, 2021. Statista. Accessed September 09, 2024. https://www.statista.com/statistics/1234055/australia-media-agency-programmatic-audio-purchase-factors/
IAB Australia. (2021). Factors in buying programmatic audio amongst media agencies in Australia from 2018 to 2020. Statista. Statista Inc.. Accessed: September 09, 2024. https://www.statista.com/statistics/1234055/australia-media-agency-programmatic-audio-purchase-factors/
IAB Australia. "Factors in Buying Programmatic Audio amongst Media Agencies in Australia from 2018 to 2020." Statista, Statista Inc., 15 Mar 2021, https://www.statista.com/statistics/1234055/australia-media-agency-programmatic-audio-purchase-factors/
IAB Australia, Factors in buying programmatic audio amongst media agencies in Australia from 2018 to 2020 Statista, https://www.statista.com/statistics/1234055/australia-media-agency-programmatic-audio-purchase-factors/ (last visited September 09, 2024)
Factors in buying programmatic audio amongst media agencies in Australia from 2018 to 2020 [Graph], IAB Australia, March 15, 2021. [Online]. Available: https://www.statista.com/statistics/1234055/australia-media-agency-programmatic-audio-purchase-factors/
