As of 2020, 45 percent of consumers surveyed stated that they were interested in finding brands that were sustainable or environmentally responsible. Likewise, 44 percent of consumers stated that they were interested in brands that supported recycling.
Environmentally friendly brand attributes that are important to consumers worldwide in 2020
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IBM. (June 1, 2020). Environmentally friendly brand attributes that are important to consumers worldwide in 2020 [Graph]. In Statista. Retrieved February 18, 2025, from https://www.statista.com/statistics/1234119/consumer-interest-in-sustainable-environmental-brands/?__sso_cookie_checker=failed
IBM. "Environmentally friendly brand attributes that are important to consumers worldwide in 2020." Chart. June 1, 2020. Statista. Accessed February 18, 2025. https://www.statista.com/statistics/1234119/consumer-interest-in-sustainable-environmental-brands/?__sso_cookie_checker=failed
IBM. (2020). Environmentally friendly brand attributes that are important to consumers worldwide in 2020. Statista. Statista Inc.. Accessed: February 18, 2025. https://www.statista.com/statistics/1234119/consumer-interest-in-sustainable-environmental-brands/?__sso_cookie_checker=failed
IBM. "Environmentally Friendly Brand Attributes That Are Important to Consumers Worldwide in 2020." Statista, Statista Inc., 1 Jun 2020, https://www.statista.com/statistics/1234119/consumer-interest-in-sustainable-environmental-brands/?__sso_cookie_checker=failed
IBM, Environmentally friendly brand attributes that are important to consumers worldwide in 2020 Statista, https://www.statista.com/statistics/1234119/consumer-interest-in-sustainable-environmental-brands/?__sso_cookie_checker=failed (last visited February 18, 2025)
Environmentally friendly brand attributes that are important to consumers worldwide in 2020 [Graph], IBM, June 1, 2020. [Online]. Available: https://www.statista.com/statistics/1234119/consumer-interest-in-sustainable-environmental-brands/?__sso_cookie_checker=failed
