Reasons for trying a new brand Indonesia 2022

Published by Hanadian Nurhayati-Wolff, Mar 19, 2024
According to a survey on brand switching among consumers in Indonesia conducted in August 2022, 45 percent of respondents chose a different brand due to better prices or promotions. Meanwhile, 28 of the respondents stated that they did so due to better quality.

Reasons for trying a new brand in Indonesia as of August 2022

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Release date

October 2022

Region

Indonesia

Survey time period

August 23 to 30, 2022

Number of respondents

1,041 respondents

Age group

18 years and older

Supplementary notes

Survey question: "You mentioned you tried a new/different brand than what you normally buy. What were the main reasons that drove this decision? Select up to three relevant reasons. "Brand" includes different brand, new private label/store brand"

Figures may not add up to 100 due to rounding.

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