In the second quarter of 2023, Activision gaming titles were accessed by 92 million monthly active users. Activision, owned by Activision Blizzard, is the publisher of the bestselling first-person shooter franchise Call of Duty. Originally available only on PC and consoles, the series has successfully expanded to mobile, tripling the company's MAU base over two years.
Number of monthly active users (MAU) of Activision worldwide from 1st quarter 2018 to 2nd quarter 2023
(in millions)
*F2P battle royale title Call of Duty: Warzone was launched in March 2020.
A note from Activision Blizzard on MAU: "We monitor monthly active users (“MAUs”) as a key measure of the overall size of our user base. MAUs are the number of individuals who accessed a particular game in a given month. We calculate average MAUs in a period by adding the total number of MAUs in each of the months in a given period and dividing that total by the number of months in the period. An individual who accesses two of our games would be counted as two users. In addition, due to technical limitations, for Activision and King, an individual who accesses the same game on two platforms or devices in the relevant period would be counted as two users."
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Activision Blizzard. (July 31, 2023). Number of monthly active users (MAU) of Activision worldwide from 1st quarter 2018 to 2nd quarter 2023 (in millions) [Graph]. In Statista. Retrieved November 08, 2024, from https://www.statista.com/statistics/1234240/activision-quarterly-mau/
Activision Blizzard. "Number of monthly active users (MAU) of Activision worldwide from 1st quarter 2018 to 2nd quarter 2023 (in millions)." Chart. July 31, 2023. Statista. Accessed November 08, 2024. https://www.statista.com/statistics/1234240/activision-quarterly-mau/
Activision Blizzard. (2023). Number of monthly active users (MAU) of Activision worldwide from 1st quarter 2018 to 2nd quarter 2023 (in millions). Statista. Statista Inc.. Accessed: November 08, 2024. https://www.statista.com/statistics/1234240/activision-quarterly-mau/
Activision Blizzard. "Number of Monthly Active Users (Mau) of Activision Worldwide from 1st Quarter 2018 to 2nd Quarter 2023 (in Millions)." Statista, Statista Inc., 31 Jul 2023, https://www.statista.com/statistics/1234240/activision-quarterly-mau/
Activision Blizzard, Number of monthly active users (MAU) of Activision worldwide from 1st quarter 2018 to 2nd quarter 2023 (in millions) Statista, https://www.statista.com/statistics/1234240/activision-quarterly-mau/ (last visited November 08, 2024)
Number of monthly active users (MAU) of Activision worldwide from 1st quarter 2018 to 2nd quarter 2023 (in millions) [Graph], Activision Blizzard, July 31, 2023. [Online]. Available: https://www.statista.com/statistics/1234240/activision-quarterly-mau/