
Countries with the highest Netflix viewer penetration in Western Europe 2020
During the second quarter of 2020, Netflix gained 10.1 million subscribers. In the Western European countries, the amount of the OTT (over-the-top) video service users is high. Norway, the United Kingdom, and Sweden present the greatest percentage of Netflix users, with more than 85 percent of individuals watching content from the SVoD service at least once per month as of 2020. The countries on the bottom of the list are Finland, Spain, and Italy, showing penetration rates between 65 and 70.