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Fastest-growing retailing companies for purchasing FMCG in Taiwan 2021

Published by
Yihan Ma,
Jan 18, 2023
In 2021, POYA Home recorded a 176 percent year-on-year growth in Consumer Reach Points, becoming the fastest-growing FMCG retailer in Taiwan. The cosmetics and pharmaceutical product online retailer Cosmed eShop ranked third, with a Consumer Reach Points growth of 84 percent.

Leading fast-moving consumer goods (FMCG) retailers based on annual growth of Consumer Reach Points in Taiwan in 2021

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Sources

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Release date

April 2022

Region

Taiwan

Survey time period

2021

Supplementary notes

Consumer Reach Points is calculated by the number of population multiples penetration rates then multiples consumer choices.

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