Shopping channel preference for online luxury purchases in Asia Q1 2022- Q2 2024

Published by Statista Research Department, Sep 11, 2024

In the second quarter of 2024, 54.2 percent of online shoppers in Asia made their purchases on their computers, whereas 43.8 percent preferred mobile devices. While the majority of consumers still prefer to shop for luxury brands in a physical store, there has been a downward trend since the first quarter of 2024.

Shopping channel preference for online luxury brand and service purchases in Asia from 1st quarter of 2022 to the 2nd quarter of 2024

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Release date

July 2024

Region

Asia

Survey time period

Q1 2022 to Q2 2024

Number of respondents

153 respondents

Age group

18 years and older

Special properties

affluent and high net worth individuals from China, Hong Kong, Japan, and Singapore

Supplementary notes

* Online via mobile/tablet includes only mobile.

This question was phrased by the source as follows: "Within the past 12 months, how have you purchased luxury brands or services?"

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E-commerce in the Asia-Pacific regionE-commerce worldwideE-Commerce in ChinaE-commerce in VietnamE-commerce in the Philippines
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